AurixCRM vs Interakt — Which WhatsApp Platform Is Better for Sales Teams?

Interakt is built for e-commerce and broadcast campaigns. AurixCRM is purpose-built for sales teams with AI qualification, visual pipelines, and end-to-end attribution from ad to deal closed.

AurixCRMRecommended

AurixCRM is a conversational sales CRM that combines WhatsApp Business API messaging with AI lead scoring, Kanban pipelines, Meta CAPI attribution, and Instagram comment automation in a single platform optimised for sales teams.

Interakt

Interakt is a WhatsApp Business platform strong in e-commerce integrations (Shopify, WooCommerce), broadcast campaigns, and customer support. Popular with D2C brands for notification automation and customer communication.

Feature-by-Feature Comparison

Feature	AurixCRM	Interakt
Shared Team Inbox	✅ 15 agents	✅ Yes
WhatsApp Broadcasts	✅ Unlimited (Pro)	✅ Yes
Shopify Integration	⚠️ Via webhook	✅ Native
WooCommerce Integration	✅ Native	✅ Native
Sales Pipeline / Kanban	✅ Full CRM pipeline	❌ Not included
AI Lead Scoring	✅ Gemini AI	❌ Not available
Instagram Comment Automation	✅ Included	❌ Not available
Meta CAPI	✅ Server-side	❌ Not available
VoIP Integration	✅ Bonvoice + Voxbay	❌ Not available
Pricing	₹199/user/mo	₹999–₹2,999/mo flat

AurixCRM Strengths

Full sales pipeline management with drag-and-drop kanban
Gemini-powered AI lead scoring and intent detection
Instagram and Facebook comment-to-WhatsApp automation
Meta server-side Conversions API for accurate ROAS
VoIP call-to-WhatsApp handoff
Per-user pricing scales better for growing teams

Interakt Strengths

Native Shopify integration (stronger for Shopify stores)
Larger template library for e-commerce notifications
More mature product in Indian D2C market

Our Verdict

For Shopify-heavy D2C brands focused on transactional notifications and support, Interakt is a strong option. For B2B and service businesses that need sales pipelines, AI lead qualification, ad attribution, and a complete CRM — AurixCRM is the more complete and cost-effective solution.

Frequently Asked Questions

Does AurixCRM support Shopify?

AurixCRM natively integrates with WooCommerce. Shopify stores can connect via webhooks or Zapier. A native Shopify integration is on the product roadmap.

How does Interakt's pricing compare to AurixCRM?

Interakt charges ₹999–₹2,999/month as a flat platform fee. AurixCRM Pro charges ₹199/user/month. For a 5-person team, AurixCRM costs ₹995/month vs Interakt's ₹1,499+ — with significantly more features included.

Can I run abandoned cart recovery on AurixCRM like Interakt?

Yes. AurixCRM's WooCommerce integration polls for abandoned carts and triggers personalised WhatsApp recovery messages with cart items, recovery links, and optional discount codes.

Which is better for a sales team vs a support team?

AurixCRM is optimised for sales teams — with CRM pipelines, AI scoring, and deal tracking. Interakt is better suited for support and transactional notification use cases in e-commerce.

Compare AurixCRM and Interakt for your team

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