AurixCRM imports offline conversion events to Google Ads when deals close in your pipeline — teaching Google's algorithm to find high-quality prospects who actually buy, not just click.
Most Google Ads conversions (especially for service businesses) don't happen on the website — they happen after a WhatsApp conversation, a phone call, or an in-person visit. Without offline conversion imports, Google's algorithm optimises toward people who fill forms, not people who actually pay. AurixCRM automatically imports offline conversion events when pipeline deals reach configured stages, giving Google accurate signal to find more customers like your best ones.
Step-by-step setup guide
Connect your Google Ads account to AurixCRM via Google OAuth. Grant the offline conversion import permission — a one-time 2-minute setup.
For landing page leads, ensure your form captures the Google Click ID (GCLID) parameter. AurixCRM can help you configure the UTM/GCLID capture on your forms.
Tell AurixCRM which pipeline stage represents a conversion in Google Ads. E.g., "Won" = "Customer Acquired" conversion action with a configurable value.
When deals advance to your configured stage, AurixCRM submits the offline conversion import to Google Ads within the hour. Google's algorithm updates automatically.
Roofing, solar, real estate — deals close weeks after the first click. Offline conversion imports let Google know which campaigns generate actual signed contracts, not just web visits.
When your Google lead form ads capture inquiries that convert via WhatsApp, the online→offline gap breaks standard conversion tracking. AurixCRM bridges this gap automatically.
Google's Smart Bidding (tCPA, tROAS) is only as good as the conversion data you feed it. With AurixCRM's offline imports, Smart Bidding learns from real revenue — not just form fills.
Ready in 15 minutes. No credit card required.