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Lead Generation Integration

Automatically Send WhatsApp Messages to Every IndiaMart Lead

Connect AurixCRM to IndiaMart's Lead Manager API and auto-send personalised WhatsApp template messages to every new buyer inquiry — within seconds of submission.

Setup time: 5 minutes
Difficulty: Easy
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About This Integration

IndiaMart generates millions of B2B buyer leads daily. Most businesses manually copy IndiaMart leads into their CRM and then message them on WhatsApp — a process that takes 5–15 minutes per lead and loses the speed advantage. AurixCRM's IndiaMart integration automates this entirely: when a buyer submits an inquiry on your IndiaMart listing, AurixCRM creates the contact, logs the product interest, and sends a personalised WhatsApp message automatically.

How to Connect IndiaMart to AurixCRM

Step-by-step setup guide

1

Generate IndiaMart API Key

Log in to your IndiaMart Lead Manager, go to API Settings, and generate your unique API key. This takes 2 minutes.

2

Connect in AurixCRM Settings

Paste your IndiaMart API key into AurixCRM's Integrations settings panel. AurixCRM will verify the connection and start polling for new leads.

3

Configure Auto-Response Template

Select which WhatsApp template to send to new IndiaMart leads. Personalise with the buyer's name and the product they inquired about.

4

Leads Flow In Automatically

New IndiaMart inquiries are imported as contacts, tagged with "IndiaMart", and receive your WhatsApp welcome message — all without any manual action.

Popular Ways Teams Use This Integration

B2B Manufacturers

IndiaMart is the primary lead source for most Indian manufacturers. Instant WhatsApp responses increase reply rates from 12% (email) to 60%+ and dramatically improve conversion to quotation.

Building Materials Suppliers

Roofing, flooring, and construction material suppliers get dozens of IndiaMart inquiries daily. AurixCRM ensures every inquiry gets an instant WhatsApp response with product specifications and pricing.

Industrial Equipment Dealers

When a buyer inquires about industrial machinery on IndiaMart, AurixCRM auto-sends a WhatsApp template with the product catalogue PDF and a call-to-action to schedule a demo call.

Integration FAQ

Does AurixCRM poll IndiaMart for new leads or use webhooks?
AurixCRM polls the IndiaMart Lead Manager API at regular intervals (typically every 5 minutes) to fetch new leads. IndiaMart does not currently support real-time webhooks for all account types.
Can I import historical leads from IndiaMart?
Yes. On initial connection, AurixCRM can import your recent lead history from IndiaMart so you can follow up with older inquiries that may not have received a response.
What IndiaMart account type is needed?
The IndiaMart API is available to Gold and Platinum suppliers. Basic/free IndiaMart accounts do not have API access. If you're on a basic plan, you can still manually export and import leads as a CSV into AurixCRM.
Can I segment IndiaMart leads by product category?
Yes. AurixCRM captures the product name and category from the IndiaMart inquiry and tags the contact accordingly. You can then run segmented broadcasts specific to product interest.

Connect IndiaMart to your WhatsApp CRM

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