AurixCRM connects to Facebook Lead Ads to auto-send WhatsApp welcome messages, and uses Meta CAPI to report actual deal conversions back to your ad account — dramatically improving ad performance.
AurixCRM's Meta integration works in two directions: (1) Capture — when a Facebook or Instagram lead ad form is submitted, AurixCRM instantly creates the contact and sends your configured WhatsApp welcome template. (2) Attribution — when a deal is marked Won in your pipeline, AurixCRM sends a server-side conversion event to Meta CAPI, giving your ad account accurate ROAS data that improves campaign performance over time.
Step-by-step setup guide
Link your Meta Business Manager account to AurixCRM. Grant Lead Ads and Conversions API permissions. This triggers our secure OAuth flow — no API keys needed manually.
Choose which Facebook/Instagram lead ad forms should trigger AurixCRM automation. Different forms can trigger different WhatsApp templates or pipeline stages.
Map pipeline stages to Meta conversion events: e.g., "Won" = Purchase, "Site Visit Booked" = Lead, "Proposal Sent" = Contact. Set your conversion value for ROAS calculation.
As deals close and CAPI events flow to Meta, the algorithm optimises your ads toward the audience profile that actually converts — not just clicks. CPL typically drops 20–40% over 4 weeks.
When a prospect submits your Facebook lead form, AurixCRM sends them a personalised WhatsApp message within 5 seconds. 5-minute response times are 400% more likely to qualify a lead than 30-minute responses.
For Click-to-WhatsApp ad campaigns, AurixCRM receives the conversations directly and routes them to the shared inbox — with the ad source tagged on the contact for attribution.
Standard Meta pixels lose 30–50% of conversions due to iOS privacy, ad blockers, and cross-device journeys. Server-side CAPI from AurixCRM recovers those events, giving Meta the complete picture.
Ready in 5 minutes. No credit card required.