Get Accurate Ad Attribution for Every WhatsApp Lead — No Tracking Cookies Needed

AurixCRM's Meta CAPI integration sends server-side conversion events directly to Facebook when deals are marked Won — giving your ad account accurate ROAS data that browser-based pixels can't match.

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How It Works

Set up in minutes. Results from day one.

Connect Your Meta Business Account

Link your Facebook Ads account and provide your Pixel ID and CAPI access token in AurixCRM settings — a 3-minute setup.

Map Pipeline Stages to Conversion Events

Tell AurixCRM which pipeline stage represents a conversion (e.g., "Won" = Purchase event, "Site Visit Booked" = Lead event).

AurixCRM Sends Server-Side Events

When deals hit the configured stage, AurixCRM sends the conversion event directly to Meta's CAPI endpoint — bypassing ad blockers, iOS privacy restrictions, and cookie loss.

Ad Account Gets Accurate Data

Your Facebook Ads Manager shows real conversion data tied to actual customers. The algorithm optimises toward prospects who actually bought — not just clicked.

Why Teams Love It

Accurate ROAS in a post-cookie world

iOS 14.5+ and ad blockers block 30–70% of pixel events. Server-side CAPI sends conversion data from AurixCRM's secure server — bypassing client-side tracking entirely.

Train Facebook's algorithm on real customers

Pixel-only tracking teaches the algorithm to find "clickers". CAPI teaches it to find "buyers". The quality of leads improves significantly within 2–4 weeks of CAPI activation.

See which campaigns generate actual revenue

Match specific ad campaigns and creative sets to actual WhatsApp deals that closed. Allocate budget to what drives revenue, not what drives form fills.

Reduce cost per qualified lead

When Facebook optimises toward customers who actually converted in your pipeline, CPL drops and lead quality rises — a compound improvement that strengthens over time.

AurixCRM vs Other Tools

Capability	AurixCRM	Other Tools
Server-Side Conversion Tracking	✅ Native CAPI integration	❌ Pixel only in most CRMs
Works with iOS 14.5+ restrictions	✅ Browser-independent	❌ Pixel blocked by iOS privacy
Pipeline Stage → Conversion Event	✅ Configurable mapping	❌ Manual event setup required
WhatsApp Lead Attribution	✅ Native WhatsApp to CRM to Meta	⚠️ Complex multi-tool setup
EMQ (Event Match Quality) Optimised	✅ Phone, email, name hashing	⚠️ Depends on implementation
Setup Time	3 minutes (guided)	2–8 hours (developer needed)

Frequently Asked Questions

Does AurixCRM hash customer data before sending to Meta?

Yes. All personal data (phone numbers, email addresses, names) are SHA-256 hashed by AurixCRM before transmission to Meta — in compliance with Meta's CAPI data requirements and privacy best practices.

Which conversion events does AurixCRM support?

AurixCRM can send Lead, CompleteRegistration, Contact, Schedule, and Purchase events to Meta CAPI — mappable to any pipeline stage in your CRM.

Do I still need a Facebook Pixel?

We recommend keeping your browser pixel active alongside CAPI. Using both (called "redundant events") gives the highest event match quality. AurixCRM's CAPI events are deduplicated by Meta to avoid double-counting.

How does deduplication work with my existing pixel?

AurixCRM sends a unique `eventId` with every CAPI event. When the same conversion is reported by both your pixel and AurixCRM's CAPI, Meta deduplicates on the `eventId` — ensuring conversions are only counted once.

Fix your Meta ad attribution with CAPI

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